Madam CJ Walker
“I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations. I have built my own factory on my own ground. I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them. Perseverance is my motto.”
Madam CJ Walker
(December 23, 1867 – May 25, 1919), born Sarah Breedlove, was an African American business woman, hair care entrepreneur, social activist and philanthropist. She made her fortune by developing and marketing a hugely successful line of beauty and hair products for black women under the company she founded, Madam C.J. Walker Manufacturing Company. Madam C.J. Walker was born Sarah Breedlove, on December 23, 1867 in poverty-stricken rural Delta, Louisiana to Owen and Minerva Breedlove. Her parents and elder siblings were slaves on a Madison Parish plantation owned by Robert W. Burney. She was orphaned at the age of seven. Walker and her older sister survived by working in the cotton fields of Delta and Vicksburg, Mississippi.
Madam C. J. Walker moved in with her older sister, and brother-in-law, Willie Powell. She later said she married Moses McWilliams when she was 14 years old to get a home of her own to escape Powell's abuse. Three years later her daughter, Lelia McWilliams was born. When Sarah was 20, her husband died. After her husband's death she traveled to St. Louis to join her four brothers who had established themselves as barbers. Working as a laundrywoman, she managed to save enough money to educate her daughter, and became involved in activities with the National Association of Colored Women. She joined St. Paul African Methodist Episcopal Church, where she sang in the choir and where she was greatly influenced by women members like Jessie Batts Robinson, a school teacher and wife of newspaper publisher, Christopher Robinson.
On August 11, 1894 Sarah married a man named John Davis. That marriage ended around 1903. In January 1906 she married a newspaper sales agent, Charles Joseph Walker.
Career
Like many women of her era, Sarah experienced hair loss. Because most Americans lacked indoor plumbing, central heating and electricity, they bathed and washed their hair infrequently. The result was scalp disease. Sarah experimented with home remedies and products already on the market until she finally developed her own shampoo and an ointment that contained sulfur to make her scalp healthier for hair growth.
Soon Sarah, now known as Madam C. J. Walker, was selling her products throughout the United States. While her daughter Lelia ran a mail order business from Denver, Madam Walker and her husband traveled throughout the southern and eastern states. They settled in Pittsburgh in 1908 and opened Lelia College to train "hair culturists." In 1910 Walker moved to Indianapolis, Indiana where she established her headquarters and built a factory.
Eventually, her products formed the basis of a thriving national corporation employing at one point over 3,000 people. Her Walker System, which included a broad offering of cosmetics, licensed Walker Agents, and Walker Schools offered meaningful employment and personal growth to thousands of Black women. Madame Walker’s aggressive marketing strategy combined with relentless ambition led her to be labeled as the first known African-American woman to become a self-made millionaire.
She began to teach and train other black women in order to help them build their own businesses. She also gave other lectures on political, economic and social issues at conventions sponsored by powerful black institutions. After the East St. Louis Race Riot, she joined leaders of the National Association for the Advancement of Colored People (NAACP) in their efforts to support legislation to make lynching a federal crime. In 1918 at the biennial convention of the National Association Of Colored Woman (NACW) she was acknowledged for making the largest contribution to save the Anacostia (Washington, DC) house of abolitionist Frederick Douglass. She continued to donate money throughout her career to the NAACP, the YMCA, and to black schools, organizations, individuals, orphanages, and retirement homes.
Having amassed a fortune in fifteen years, her prescription for success was perseverance, hard work, faith in herself and in God, "honest business dealings" and of course, quality products. "There is no royal flower-strewn path to success," she once observed. "And if there is, I have not found it - for if I have accomplished anything in life it is because I have been willing to work hard."
In 1917 she moved to her Irvington-on-Hudson estate, Villa Lewaro, which had been designed by Vertner Tandy, the first licensed black architect in New York State and a founding member of Alpha Phi Alpha fraternity. The house cost $250,000 to build. Madam C.J. Walker died at Villa Lewaro on Sunday, May 25, 1919 from complications of hypertension. She was 51. At her death she was considered to be the wealthiest African-American woman in America and known to be the first self-made female American millionaire. Her daughter, Lelia (A’Lelia) Walker, became the president of the C.J Walker Manufacturing Company.
Recognition
Madam Walker was inducted into the Junior Achievement U.S. Business Hall of Fame at the Museum of Science and Industry in Chicago in 1992, the National Women's Hall of Fame, in Seneca Falls, New York, the National Cosmetology Hall of Fame and the National Direct Sales Hall of Fame. On 28 January 1998 the USPS, as part of its Black Heritage Series, issued the Madam C.J. Walker Commemorative stamp. On 16 March 2010, Congressman Charles Rangel introduced HJ81,a Congressional House Joint Resolution, honoring Madam C. J. Walker. That legislation currently awaits a vote.
While according to Walker's New York Times obituary, "she said herself two years ago [in 1917] that she was not yet a millionaire, but hoped to be some time,” the Guinness Books of Records cites Walker as the first woman to become a millionaire by her own achievements.
